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Simmons University Creates Instagram Buzz with Mailed Pack to Welcome New Students

The Simmons University admissions office wanted to explore ideas to surprise incoming students with a Welcome Kit before the start of classes and generate buzz on their Instagram account, @simmonsuniversity.

The items needed to stand out from anything the students might have received previously while also including useful products to help students prevent the spread of COVID-19.

By selecting a custom box, Magellan was able to create a small but mighty interactive packaging solution that held a knit cap, webcam cover, hand sanitizer, face mask, and an enclosed card. The office’s Instagram post that kicked off the photo contest also secured nearly 600 likes and a flood of photos uploaded by students!

By handling 100% of the fulfillment and mailing, the team at Magellan Promotions got these kits in the hands of students at their homes before the start of the semester.

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Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

  • CRID (customer registration ID)
  • Non-Profit Authorization Number (with USPS, not their nonprofit number for the university)
  • Non-profit indicia
  • Return address that is on file with USPS for the non-profit authorization number
  • Permit number

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list:
  • Send your data in a spreadsheet, saving it in the comma-separated values (CSV) format
  • International addresses must be separated from domestic addresses
  • Domestic addresses should at least contain data fields for “first name”, “last name”, “address 1”, “address 2”, “city”, “state” and “ZIP code”