Project Stories: Real Campaigns. Real Results.
Explore a higher ed admissions marketing strategy that uses branded merchandise, choice stores, and grad packs to create a multi-touchpoint campaign to improve enrollment outcomes.
DePaul University used creative branded merch mailings to keep students engaged and excited all summer with help from Magellan Promotions.
Learn how Siena University partnered with Magellan to launch “Born to be a Saint,” a milestone-based gifting program that engages alumni families from birth through move-in day to build lasting legacy enrollment pipelines.
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- Multi-Touch Recruitment
Challenge: Creating Consistent Engagement Across the Admissions Journey Lawrence University set out to solve a broader challenge than any single
- Brand Visibility, Improved Yield, Lasting Usability, Milestone Celebration
- Apparel, Choice Store, Direct Mail, Fulfillment, Kits, Packaging
- Deposits & Melt Prevention
Challenge: Turning Summer Drift Into Sustained Excitement DePaul University wanted to maintain excitement and connection with incoming students throughout the
- Emotional Connection, Improved Yield, Lasting Usability
- Fulfillment
- Alumni Engagement
Challenge: Competing for Loyalty Before the Search Even Begins Alumni engagement and enrollment teams at Siena University faced a common
- Community Pride, Emotional Connection, Engaged Alumni, Lasting Usability
- Apparel
- Donor & Advancement Initiatives
Challenge: Rethinking How Institutions Thank Their Donors Cornell University wanted to rethink the traditional “give-to-get” alumni engagement strategy for alumni
- Brand Visibility, Increased Giving, Lasting Usability
- Choice Store, Sustainable Products
- Celebrating Admission
Challenge: Meeting students at the moments that matter most Syracuse University’s Whitman School of Management needed a branded item that
- Brand Visibility, Lasting Usability, Milestone Celebration
- Connecting Students to Campus
Challenge: Maintaining Momentum After Events While Supporting Counselors on the Road As Marquette University focused on attracting admitted students from
- Improved Yield
- Apparel, Choice Store, Fulfillment, Slate/CRM, Stickers
- Celebrating Admission
Building School Spirit, One Block at a Time Challenge: Stand out with a gift students would keep The University of
- Brand Visibility, Increased Engagement, Milestone Celebration
- Packaging
- Organizational Initiatives & Programs
Challenge: Finding the Right Holiday Connection As the year came to a close, the University of Richmond wanted a meaningful
- Brand Visibility, Community Pride, Increased Engagement
- Organizational Initiatives & Programs
Since its debut in 2017, the Hawkeye Wave has become one of college football’s most celebrated traditions. At the end
- Brand Visibility, Emotional Connection
- Connecting Students to Campus
Challenge: Create a Portable Admissions Piece that Stands Out and Lasts Beyond the Event Hawaii Pacific University’s admissions team needed
- Increased Engagement
- Stickers
- Celebrating Admission
Challenge Lawrence Technological University wanted a way to make admitted students feel welcomed and valued while engaging families in a
- Emotional Connection, Milestone Celebration
- Internal Teams & Culture
The University at Buffalo wanted to formally welcome and recognize faculty and staff who agreed to serve as ambassadors for
- Brand Visibility, Community Pride
- Stickers
- Internal Teams & Culture
Challenge When Texas State University retired the light pole banners from its Texas State NEXT brand campaign, the team wanted
- Lasting Usability
- Sustainable Products
- Deposits & Melt Prevention
In higher education admissions, the deposit stage marks a critical turning point. Excitement is high, but so is the risk
- Improved Yield, Lasting Usability, Milestone Celebration
- Apparel, Choice Store, Fulfillment, Slate/CRM
- Celebrating Admission
Sustainable admitted student welcome merch George Washington University (GW) set out to build excitement and celebrate the major milestone of
- Emotional Connection, Increased Engagement, Milestone Celebration
- Apparel, Choice Store, Fulfillment, Sustainable Products
- Alumni Engagement
Each summer, the Congressional Baseball Game brings together members of Congress in a uniquely bipartisan tradition that has been going
- Emotional Connection
- Deposits & Melt Prevention
The Challenge For the University of West Florida, confirmations are more than a formality. They mark the start of a
- Brand Visibility, Improved Yield
- Fulfillment, Self-Mailers, Stickers
- Multi-Touch Recruitment
The Challenge At St. Bonaventure University, helping students “find their fit” means creating real connections, showing off the campus experience,
- Emotional Connection, Increased Engagement, Lasting Usability
- Apparel
- Alumni Engagement
Sometimes the best merch doesn’t have to be flashy. It just needs to be smart, intentional, and in the right
- Community Pride, Emotional Connection
- Stickers
- Donor & Advancement Initiatives
donor recognition strategy higher ed Magellan Promotions is proud to have played a role in a tradition that embodies both
- Donor & Advancement Initiatives
Challenge In 2020, in-person connection was limited due to the pandemic. The Annual Giving team at the University of Richmond
- Brand Visibility, Community Pride, Increased Giving, Lasting Usability
- Apparel
- Donor & Advancement Initiatives
using sustainable merch The Challenge As the University of Wisconsin–Madison College of Engineering completed their capital campaign and broke ground
- Increased Giving
- Sustainable Products
- Yield Engagement
The Challenge When the Rochester Institute of Technology (RIT) set out to welcome newly admitted graduate students, they wanted to
- Brand Visibility, Improved Yield
- Direct Mail, Self-Mailers
- Connecting Students to Campus
The Challenge In higher education recruitment, campus visits continue to be one of the most powerful conversion tools. The ability
- Emotional Connection, Increased Engagement
- Direct Mail
- Alumni Engagement
Challenge: Creating Meaningful Engagement Before Alumni Arrive on Campus Grinnell College faced a familiar challenge in higher education advancement: how
- Engaged Alumni, Lasting Usability, Milestone Celebration
- Fulfillment
- Multi-Touch Recruitment
The Challenge San Francisco Bay University (SFBU), an institution focused on preparing the next generation of Silicon Valley innovators, recognized
- Brand Visibility, Community Pride, Lasting Usability
- Fulfillment, Kits, Stickers
- Alumni Engagement
The Challenge Every year, Iowa State University’s Alumni Association (ISUAA) seeks to increase and engage their members with a month-long
- Increased Giving, Lasting Usability
- Connecting Students to Campus
The Challenge In today’s oversaturated recruitment landscape, Manhattan University (MU), formerly Manhattan College, faced a familiar challenge for many in
- Brand Visibility, Increased Engagement
- Stickers
- Donor & Advancement Initiatives
Sustainable eco-friendly mail pieces for collegiate engagement Cornell University’s spring giving campaign centered around engaging alumni, volunteers, and donors through
- Lasting Usability
- Sustainable Products
- Donor & Advancement Initiatives
The Challenge As the University of Georgia (UGA) kickstarted their FY25 fundraising efforts, they faced a challenge familiar to many
- Increased Giving
- Deposits & Melt Prevention
Incoming student welcome boxes With the success of previous years’ welcome boxes, Augusta University again sent these to their incoming
- Brand Visibility, Improved Yield, Lasting Usability, Milestone Celebration
- Apparel, Fulfillment, Kits, Packaging
- Alumni Engagement
At the University of Notre Dame, tradition and pride run as deep as the roots of its historic campus. In
- Community Pride, Milestone Celebration
- Deposits & Melt Prevention
Missouri University of Science and Technology (S&T) is committed to ensuring that students who choose to attend feel welcomed, connected,
- Brand Visibility, Community Pride, Improved Yield
- Slate/CRM
- Connecting Students to Campus
Responding to potential college student online inquiries in a way that is timely, helpful, builds affinity and has a long
- Brand Visibility
- Stickers
- Deposits & Melt Prevention
In an effort to reduce melt and build deeper connections with deposited students, Embry-Riddle Aeronautical University developed a unique summer
- Brand Visibility, Improved Yield, Increased Engagement
- Stickers
- Deposits & Melt Prevention
The University of the Pacific aimed to build deeper connections with its confirmed students, ensuring they felt welcomed and valued
- Brand Visibility, Community Pride, Improved Yield, Lasting Usability
- Kits, Stickers, Sustainable Products
- Alumni Engagement
The Challenge The Mizzou Alumni Association sought to increase donor engagement and encourage alumni to upgrade to life membership status.
- Engaged Alumni, Increased Giving
- Fulfillment, Kits, Packaging
- Donor & Advancement Initiatives
In 2024, Cornell University’s Giving Day was March 14—also known as Pi Day! Cornell really played into the theme, and
- Increased Giving
- Direct Mail, Stickers
- Multi-Touch Recruitment
Challenge Admissions offices across the nation faced a new hurdle in the 2024/2025 cycle: keeping students engaged and motivated to
- Brand Visibility, Community Pride, Milestone Celebration
- Fulfillment, Slate/CRM
- Yield Engagement
Challenge Syracuse University’s College of Engineering and Computer Science wanted to keep their newly admitted students excited about their acceptance.
- Brand Visibility, Emotional Connection, Increased Engagement
- Yield Engagement
In the quest to improve yield for college admissions and actively engage admits who are genuinely excited about joining their
- Improved Yield, Increased Engagement, Lasting Usability
- Choice Store, Fulfillment
- Alumni Engagement
Challenge The Cornell University Alumni Association sought an engaging way to connect with its vast alumni network, aiming to foster
- Brand Visibility, Community Pride, Increased Engagement
- Fulfillment, Kits
- Deposits & Melt Prevention
Introduction The University of Pikeville took a deep dive into their recruitment strategy in the winter of 2022 as they
- Brand Visibility, Community Pride, Improved Yield, Lasting Usability
- Apparel, Fulfillment
- Deposits & Melt Prevention
Challenge With their incoming class set, the Admissions team at University of Redlands looked at how to continue the excitement
- Improved Yield, Lasting Usability
- Kits
- Donor & Advancement Initiatives
Challenge The Mizzou Alumni Association wanted to bring in new members to the Alumni Association and encourage current members to
- Engaged Alumni, Increased Giving
- Multi-Touch Recruitment
With intense competition for a shrinking number of college-bound students, colleges and universities need creative ways to build interest and
- Brand Visibility, Lasting Usability
- Stickers
- Deposits & Melt Prevention
Challenge Choosing which college or university to attend is a big deal. It’s a pivotal decision that marks the start
- Brand Visibility, Community Pride, Improved Yield
- Direct Mail
- Donor & Advancement Initiatives
Challenge Baldwin Wallace University (BW) has a robust network of donors – and most impressively, many of those donors have
- Increased Engagement, Milestone Celebration
- Donor & Advancement Initiatives
Challenge: West Chester University of Pennsylvania wanted to celebrate their new graduates in an engaging and memorable way while at
- Community Pride, Emotional Connection, Milestone Celebration
- Donor & Advancement Initiatives
The Foundation and University Advancement team at Southern Illinois University Edwardsville was planning how to promote participation in two upcoming
- Increased Giving, Lasting Usability
- Apparel
- Donor & Advancement Initiatives
The Challenge One day, 2,021 gifts. To hit its goal for the 6th Annual Day of Giving, the University of
- Increased Giving
- Stickers
- Yield Engagement
Challenge Carthage College was confident that students who visited their campus would be more likely to choose them as their
- Increased Engagement, Lasting Usability
- Apparel
- Celebrating Admission
Challenge: It’s an exciting moment when a high school senior is accepted into their dream school. Often, it represents years
- Brand Visibility, Emotional Connection, Milestone Celebration
- Fulfillment, Kits, Packaging
- Connecting Students to Campus
The California University of Pennsylvania admissions wanted to cast a wide net to start engaging juniors and sophomores, by sharing
- Brand Visibility
- Stickers