University Fundraising T-Shirt Success Giving days have become one of the most important strategies universities use to fundraise and create excitement from a wide donor base. To achieve this goal of fostering excitement and encouraging donors to give, branded merch is often deployed for a few key reasons. First, merch is long proven to build excitement and incentivize actions. Second, collegiate donors have emotional connections to the college and branded merch strengthens this bond to the brand.. Third, branded merch allows them to show off their school pride.  When considering

Innovative Branded Merchandise for Donors Collegiate donors love branded merch. Donors have emotional connections to the brand and branded products allow them to show their pride. Thus branded merch serves as a  powerful fundraising incentive while showing appreciation.   The opportunity here is to offer fresh ideas that create excitement around giving campaigns. I have identified a short list of under-the-radar branded merch that I think giving campaigns should consider. While these are a bit more niche than socks and umbrellas, I know that they would not only be appreciated, but