Enrollment – Full-Funnel Strategies

For years, branded merch has been sidelined at NACAC sponsored college fairs as it was not allowed. One of the reasons I heard was that the organizers did not want attendees to be there to collect merch and not have as much interest in learning about colleges. So it was easier to just remove merch from the shows.  However, this year NACAC updated their exhibitor guidelines and now certain types of merch are approved. These items include pens, lanyards, keychains, small magnets, pennants and buttons. We are pleased that NACAC

As college admissions plan for the next class, it is a perfect time to step back and review marketing tactics. The goals of recruitment marketing include building affinity, creating emotional connections and influencing the decision. Physical interactions are a powerful way to accomplish this. Mailing in the Enrollment Cycle Trend: Branded Merch in the Physical Mailbox There has been a resurgence of marketing towards the physical mailbox as marketers are seeing higher ROI on direct mail than on digital and social. Consider that today’s consumer gets about two pieces of direct

Branded merch choice matters for collegiate recruitment Remember going to the dentist as a child and choosing the toy of your choice after the cleaning (and hopefully no cavities)? By choosing the item, it increased your excitement and the value that you put on the item. When product choice is part of the college search experience for potential students, it similarly raises the bar.  When navigating the college search process, students have a lot of choices. From large to small, private to public, local to distant, urban to rural, students

Overcome FAFSA delays If recruiting college students (and students deciding on what colleges to attend) wasn’t hard enough, this year got much more complicated with the delay of both the FAFSA application and getting data out to colleges. Given the continued delays and uncertainties that this created, it’s fair to say that everyone is in a suboptimal situation! There is added stress on the entire system, from colleges navigating how to yield a class with delayed financial information to families trying to make a significant financial decision with limited information. 

The rise of marketing automation has revolutionized communication flows, making it easier  to engage with audiences more effectively and efficiently than ever before. Through the seamless integration of software and technology, universities can streamline their marketing efforts across various channels, from email and social media to website interactions and beyond. However, that often does not include a physical interaction–and that is the problem. A well-rounded multi-channel marketing plan includes a number of key ways to connect with audiences. Much is written about the buyer journey, but college recruitment is a

Collegiate recruitment is a challenging endeavor. Colleges have traditionally relied on influencers such as high school counselors to help attract prospective students. However, in a landscape where many institutions use this same pathway, standing out and making a lasting impression can be difficult. When collaborating with our clients, one approach that hasn’t received as much attention in reaching influencers at high schools is strategically connecting with individuals who engage with students in their fields of interest. While high school curricula may not offer the same diversity as colleges, students often