Industry News

When it comes to deciding on the perfect branded merch for your project, you’ll want to consider the quantity, budget, product color, imprint and date needed. But it doesn’t stop there – there are many more details to consider, so we’ve gathered the best practices to ensure your collaboration with Magellan is a resounding success! Finding the Perfect Product Before you dive into the vast sea of product options, consider a few key factors. While searching on your own for products may seem easier, we always recommend connecting with your

Each year, the Promotional Products Association International (PPAI), collects, analyzes and reports on sales in the industry. In 2022, the Promotional Products Industry reached $25.5 billion for the first time ever! And that was a 15.6% increase in sales over 2021. The previous record for the industry was $24.7 billion in sales back in 2018. These numbers suggest that promo is no longer just rebounding from the pandemic, but now growing. They found the healthy return of small businesses, like Magellan Promotions, played a major role in that growth.  One

Consumers are more interested than ever in sustainable and eco-friendly products and learning about the businesses that make these products. A 2020 study revealed that consumers globally are four to six times more likely to purchase from and champion purpose-driven companies. And according to the 2021 Global Sustainability Study, 85 percent of people indicate they have shifted their purchase behavior toward being more sustainable in the past five years. Eco-friendly promo merch has become increasingly popular in recent years as consumers have become more conscious of their impact on the

As promo merch evolves, we keep our ear to the ground to learn what is trending. Entering into 2023, our team reflected on what we learned at the January PPAI Expo in Vegas (our industry’s largest trade show where our production partners showcase their products) and what we have learned in conversations with clients over the past year. Through our reflection we identified a few trends that shape our recommendations. One-Piece Production As digital printing and automated workflows continue to improve, the revolution of one-piece custom imprinted products (also known

In 2022, one of the biggest topics continues to be the Great Resignation and the strategic imperatives that organizations need to implement to retain staff. As we all know, there are a number of inputs that affect retention. While the Boomers, Gen X, Millennials and Gen Y are all different, studies (and common sense) consistently show that employees are attracted to organizations that care for them, provide work/life flexibility, are engaged in creating a better society and feel connected with their co-workers. Branded merch can help with staff retention by

“It can be hard to tell a nuanced and moving story in a typically small imprint area of a promotional product. A printed piece can be a great vehicle for a story but does not have the emotional impact and staying power of swag. Together, print and promo products, the customer stories come to life in a unique and compelling way.” I recently heard that quote and I wanted to share it.  This quote resonates so strongly with us. As a promotional product agency, our mission is to help our