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Insights

Elevate Your College Recruitment with Slate and Branded Merchandise Integration

November 6, 2023

Welcome to our latest exploration into the world of college recruitment. At Magellan Promotions, we’ve spent years perfecting our expertise in branded merchandise for colleges, all with a clear purpose: to solve our clients’ challenges in the most innovative ways possible. Today, we shine a spotlight on a synergy that can transform your recruitment strategies: integrating branded merchandise with Slate. A Brief Understanding of Slate’s Reach We’ve seen that many college admissions professionals are familiar with the capabilities of Slate. This CRM has revolutionized how colleges communicate with prospective students.

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adding branded merch to your marketing plan

5 P’s to Successfully Adding Branded Merch to Your Marketing

June 21, 2022

Are you just getting started in looking at adding branded merch to your marketing plan? Or maybe you’re already planning a campaign with promo merch and have incorporated promotional products before. Whether you are new to promo or have used it many times, it is helpful to consider these five things to successfully integrate promo into your next marketing campaign. Purpose Start here: Clearly identify what you’re trying to accomplish–the goals and outcomes you are working toward. Maybe it’s as broad as raising awareness among prospective students or clients, or

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custom promotional products

Keep the Excitement Going with Committed Students

March 17, 2021

There has never been a collegiate recruitment cycle more challenging than this one for many institutions. Yielding a class was already difficult before COVID reared its ugly head. Now recruitment offices need to meet their recruitment goals while having to shift to new tactics.   While digital communication has its place and purpose, a comprehensive marketing plan needs to include opportunities for physical connections. During COVID, promotional products provide an opportunity to create long-term physical connections. As our proprietary research demonstrated, promotional products integrated into the recruitment process are influential in

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Integrating Promotional Products in a New Era of Student Recruitment

September 18, 2020

Although complications from the pandemic are forcing many admissions teams to rethink their playbook, it’s also a chance to innovate and try new tactics, in a new era of student recruitment.  With tried-and-true college fairs, visits, and admissions events being offered virtually, there are fewer chances for building meaningful in-person connections prospective students. But there’s still a way to help students feel that excitement, build these relationships, and increase the likelihood that students will enroll. Including promotional products in your outreach efforts has multiple benefits. You will help students develop

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Energize Virtual Learners to Retain Them

August 27, 2020

Students who thought their fall semester would be on campus might feel more isolated than ever taking online classes. Both new and continuing students could struggle connecting with a community they can’t experience in person, making them at-risk for leaving. It is imperative that colleges build strong connections with students to keep them enrolled by keeping the university community energized and showing students they belong. That powerful connection will encourage them to participate in virtual social events, stay successful in their coursework, and ultimately remain enrolled.  One way to solve

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Promotional Products Influence the College Search

June 4, 2020

Now is a crucial time for colleges to evaluate their marketing strategies as they continue to recruit and enroll students amid extreme competition. We know that using imprinted promotional products to connect with prospective college students is highly successful. In order to continue providing the best recommendations, we conducted first-of-its-kind research to measure how promotional products are valued by students. By partnering with Advantage Research, we were able to analyze insights from 400 currently-enrolled first-year and sophomore students, who represent 298 public and private schools in 45 states. Our research

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Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

  • CRID (customer registration ID)
  • Non-Profit Authorization Number (with USPS, not their nonprofit number for the university)
  • Non-profit indicia
  • Return address that is on file with USPS for the non-profit authorization number
  • Permit number

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list:
  • Send your data in a spreadsheet, saving it in the comma-separated values (CSV) format
  • International addresses must be separated from domestic addresses
  • Domestic addresses should at least contain data fields for “first name”, “last name”, “address 1”, “address 2”, “city”, “state” and “ZIP code”