Search
Close this search box.
Search
Close this search box.
Search
Close this search box.

California University of Pennsylvania Engages Two Prospective Student Audiences with One Sticker Postcard

The California University of Pennsylvania admissions wanted to cast a wide net to start engaging juniors and sophomores, by sharing tips for the college search and encouraging future visits to campus. The team needed a way to do this using an interactive piece that would also stand out in the barrage of mail that students receive.

One solution that provides that flexibility is the sticker postcard. Using an eye-catching design grabs the attention of students. In addition to providing the college search tips and visit information, as students display and share the stickers, the California University of Pennsylvania brand also gains added exposure and increases awareness.

Since this has been an effective way to start building the class, the team continues to use this product each year.

direct mail for college enrollment
Explore more project stories

Read the Latest Blog Posts

University Fundraising T-Shirt Success

T-shirt Strategies for Giving Day Success

University Fundraising T-Shirt Success Giving days have become one of the most important strategies universities use to fundraise and create excitement from a wide donor base. To achieve this goal of fostering excitement and encouraging donors to give, branded merch is often deployed for a few key reasons. First, merch is long proven to build excitement and incentivize actions. Second, collegiate donors have emotional connections to the college and branded merch strengthens this bond to the brand.. Third, branded merch allows them to show off their school pride.  When considering branded merch options for giving days, t-shirts are usually part

Read More »
Top Sticker Trends and Innovations

Seven New Trends in Stickers

The popularity of stickers has grown tremendously over the past several years as people love to show off their affiliations through stickers on their devices, water bottles and more.    As stickers have matured as a product, new iterations and trends have evolved. We pride ourselves on staying focused on the latest trends, so here are seven trends, innovations and new sticker-related products.      Sticker Bifold Mailer (Magellan Innovation) – Direct mail has risen in popularity with the shift to digital marketing. Marketers are always looking for new options for direct mailers.. To meet this demand, we created a new custom option:

Read More »
NACAC College Fair Branded Merch

Rethinking College Fair Engagement and Display Strategies

For years, branded merch has been sidelined at NACAC sponsored college fairs as it was not allowed. One of the reasons I heard was that the organizers did not want attendees to be there to collect merch and not have as much interest in learning about colleges. So it was easier to just remove merch from the shows.  However, this year NACAC updated their exhibitor guidelines and now certain types of merch are approved. These items include pens, lanyards, keychains, small magnets, pennants and buttons. We are pleased that NACAC now recognizes the clear benefits of branded merch for collegiate

Read More »

Provide your name, email, and state and your dedicated Account Manager will be in touch to discuss next steps.

Or call us at 414.831.0184

Products

About

Idea Center

Contact Us

8802 W. Becher St. West Allis, WI 53227
Youtube Linkedin

Services

Search Our Site

Product Search

©2025 Magellan Promotions

Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

  • CRID (customer registration ID)
  • Non-Profit Authorization Number (with USPS, not their nonprofit number for the university)
  • Non-profit indicia
  • Return address that is on file with USPS for the non-profit authorization number
  • Permit number

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list:
  • Send your data in a spreadsheet, saving it in the comma-separated values (CSV) format
  • International addresses must be separated from domestic addresses
  • Domestic addresses should at least contain data fields for “first name”, “last name”, “address 1”, “address 2”, “city”, “state” and “ZIP code”