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admissions

branded-merch

Reading Roundup: Through the Merch Monocle

January 6, 2022

To make sure we’re always giving our clients the most relevant and forward-thinking solutions, we like to stay up to date on news, trends, and ideas that can empower our clients. There’s tons of great content to consume, but not enough of it talks about the value of integrating branded merch, especially since promo can help in so many ways.   Fortunately, the question “How would merch help?” is always in mind at Magellan when we read, share, watch, listen and scroll basically any professional content. So, even though most of

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custom promotional products

Keep the Excitement Going with Committed Students

March 17, 2021

There has never been a collegiate recruitment cycle more challenging than this one for many institutions. Yielding a class was already difficult before COVID reared its ugly head. Now recruitment offices need to meet their recruitment goals while having to shift to new tactics.   While digital communication has its place and purpose, a comprehensive marketing plan needs to include opportunities for physical connections. During COVID, promotional products provide an opportunity to create long-term physical connections. As our proprietary research demonstrated, promotional products integrated into the recruitment process are influential in

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Deliver “Wow” Moments with Admit Packs Enhanced with Promotional Products

October 29, 2020

With the onset of COVID-19, it has been incredibly difficult to create meaningful physical connections with prospective students. One way to achieve that is by mailing an impressive, well-designed pack, directly to admitted students. This helps generate a highly impactful “wow” moment in your enrollment strategy.  These packs are effective because they create a physical connection that an admitted student gets to experience. It builds positive affinity among the incoming class and provides a lasting reminder of the excitement students feel when they find out they are accepted. The university

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Integrating Promotional Products in a New Era of Student Recruitment

September 18, 2020

Although complications from the pandemic are forcing many admissions teams to rethink their playbook, it’s also a chance to innovate and try new tactics, in a new era of student recruitment.  With tried-and-true college fairs, visits, and admissions events being offered virtually, there are fewer chances for building meaningful in-person connections prospective students. But there’s still a way to help students feel that excitement, build these relationships, and increase the likelihood that students will enroll. Including promotional products in your outreach efforts has multiple benefits. You will help students develop

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Why Die Cut Sticker Sheets Are Popular Right Now

July 28, 2020

Our die cut sticker sheet options offer a variety of affordable ways to recruit students and maintain alumni and donors excitement. Our team has been working with some interesting new designs and product examples we want to share.  These die cut sticker sheet ideas show different ways to create meaningful touch points, for a variety of audiences and purposes. Since there are a variety of formats and price points you’ll find an option that can fit your budget. Here are a few examples of great looking designs and effective uses:

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Explore Products That Are Ready to Mail

April 2, 2020

We have seen a huge increase in demand for promotional products that can be mailed. These conversations have included choosing products, identifying mail solutions and packaging, and helping get items mailed. Our team stepped up to the plate and created an Interactive Mailings Showroom which makes it easy to sort through all of the available options. We have envelopes, packaging, and kitting solutions that help brands stand out in the mailbox. Magellan Promotions can also handle 100% of the fulfillment.   View the Showroom   In the past, we hosted

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Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

  • CRID (customer registration ID)
  • Non-Profit Authorization Number (with USPS, not their nonprofit number for the university)
  • Non-profit indicia
  • Return address that is on file with USPS for the non-profit authorization number
  • Permit number

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list:
  • Send your data in a spreadsheet, saving it in the comma-separated values (CSV) format
  • International addresses must be separated from domestic addresses
  • Domestic addresses should at least contain data fields for “first name”, “last name”, “address 1”, “address 2”, “city”, “state” and “ZIP code”