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higher education

Engaging High School Counselors

September 28, 2018

Stay In Front of Your High School Counselors with the Wedge Staying top of mind with influencers like high school and community college guidance counselors has always been a major priority for admissions departments. With many students, meeting with their guidance counselor will play a major role in their higher education decision. The challenge is to stay top of mind when many other colleges and universities are targeting this same group of influencers. One way to do so is to give counselors an appreciated and useful desk-based promotional product. A

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The Perfect Admit Pack

August 25, 2017

It’s time to admit your Class of 2022! But you’re not the only one. How do you take your admitted student packet from more than just a welcome letter to a memorable experience, making it stand out from your competition? By building an admit pack that increases your yield rate by providing a “Wow!” factor that excites and entices the accepted student to completing the enrollment process with your school. Here are the pieces that you’ll need: Unique Packaging Don’t just send another boring envelope! Sending acceptance letters in three

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full size sticker sheets, decal buying guide

Decal Buying Guide

September 30, 2014

Bumper stickers and window decals are two of the best ways for students, family, staff and alumni to show their school pride. Just look at vehicles around you as you’re driving (while still being safe of course), and you are bound to see bumper stickers, window decals or clings with a school’s name or mascot proudly displayed. With all the time spent behind the wheel, it’s no surprise that our vehicles also serve as a “mobile billboard” to actively endorse and advertise favorite schools, organizations, musicians, politicians, and charitable causes.

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Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

  • CRID (customer registration ID)
  • Non-Profit Authorization Number (with USPS, not their nonprofit number for the university)
  • Non-profit indicia
  • Return address that is on file with USPS for the non-profit authorization number
  • Permit number

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list:
  • Send your data in a spreadsheet, saving it in the comma-separated values (CSV) format
  • International addresses must be separated from domestic addresses
  • Domestic addresses should at least contain data fields for “first name”, “last name”, “address 1”, “address 2”, “city”, “state” and “ZIP code”