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marketing ideas

Promotional Products Sales Still Heating Up

September 13, 2019

The popularity of promotional products continues to rise! The latest data by Promotional Products Association International (PPAI), of which Magellan Promotions is a member, reveals that annual sales growth for the industry in 2018 was 6.3% over 2017 to a record $24.7 billion. Overall industry sales growth since 2009 has been 55%. “We have continued to see a strong interest in marketing through promotional products in the industries we serve as well. Our growth over the past few years has outpaced the industry, growing at more than 25% in 2018,”

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The Art of Finding the Best Ideas

September 4, 2019

It is such an honor that Magellan Promotions was named in the 2018-2019 edition of The Best Enrollment Marketing Ideas for our sticker sheets and the innovative ways we help clients benefit from the newest sticker sensation. So we invited the list creator to write a guest blog post this month on how the Best Ideas are chosen. Author Karyn Adams is Principal and Creative Director for H·A ThirtyOne, a marketing firm focused specifically on Higher Ed. Every year, coming up on eight in 2020, H·A ThirtyOne publishes The Best

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New Products for 2019

February 15, 2019

In January, Magellan Promotions sent Julia Buraczewski and Haley Elmendorf to Las Vegas to attend the Promotional Products Association International (PPAI) yearly expo.  The PPAI Expo is North America’s largest promotional products trade show and features 1,200 exhibitors showcasing more than a quarter million products over six miles of show floor. Haley and Julia scoured the show, picking up on trends and new products that they thought were not only cool and fun, but would be appreciated and used by the recipients.  They came back to Milwaukee with a list of ideas and

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Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

  • CRID (customer registration ID)
  • Non-Profit Authorization Number (with USPS, not their nonprofit number for the university)
  • Non-profit indicia
  • Return address that is on file with USPS for the non-profit authorization number
  • Permit number

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list:
  • Send your data in a spreadsheet, saving it in the comma-separated values (CSV) format
  • International addresses must be separated from domestic addresses
  • Domestic addresses should at least contain data fields for “first name”, “last name”, “address 1”, “address 2”, “city”, “state” and “ZIP code”