Coast to Coast

BRANDED MERCH TAKES THE RUNWAY AT AMA HIGHER ED

At the 2025 AMA Symposium for the Marketing of Higher Education, Magellan Promotions brought branded merch to life with Coast to Coast, a fashion show celebrating creative looks from colleges nationwide.

The Experience

branded merch fashion show
branded merch fashion show

A COAST-TO-COAST CELEBRATION OF CAMPUS STYLE

From East Coast classics to West Coast cool, Coast to Coast captured how colleges express their unique identity through branded merch.

Presented by Magellan Promotions, with a champagne toast and stage sponsorship from Element451, the show turned branded apparel and accessories into a high-energy, community-building experience for higher ed marketers.

branded merch fashion show

Shop the Look!

branded merch fashion show

BRING THE RUNWAY TO YOUR CAMPUS

Inspired by what you saw on stage? Explore the branded pieces that stole the show! Each one is customizable for your college, event, or campaign.

shop now

Highlights from the Show

From elevated basics to trend-forward accessories, the Coast to Coast runway spotlighted how thoughtful merch choices can tell a campus story. These snapshots capture the energy of real campus representatives on stage, the school spirit they brought, and the creativity that made this higher-ed-branded-merch fashion show truly memorable.

branded merch fashion show

What's Next

branded merch fashion show

LET’S CREATE YOUR CAMPUS COLLECTION

The “Coast to Coast” fashion show was just the beginning. Whether you’re reimagining your next recruitment mailing or building alumni engagement, Magellan can help you turn branded merch into an experience.

EXPLORE MORE IDEAS

LET’S CREATE SOMETHING BOLD TOGETHER

Variable Data Best Practices

  • At the quoting stage of your project, please let us know how many fields of variable data your piece will have as this can affect pricing.
  • Data should be provided to us as an Excel spreadsheet with only the applicable data included.
  • Verbiage for variable data fields on artwork file should match up exactly with data fields on spreadsheet.
  • Spacing on artwork must allow for longest data entries. We recommend that your designer tests this in advance to confirm that the fields in the design can fit your longest pieces of data.

Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

  • CRID (customer registration ID)
  • Non-Profit Authorization Number (with USPS, not their nonprofit number for the university)
  • Non-profit indicia
  • Return address that is on file with USPS for the non-profit authorization number
  • Permit number

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list:
  • Send your data in a spreadsheet, saving it in the comma-separated values (CSV) format
  • International addresses must be separated from domestic addresses
  • Domestic addresses should at least contain data fields for “first name”, “last name”, “address 1”, “address 2”, “city”, “state” and “ZIP code”