Project Stories: Real Campaigns. Real Results.
FEATURED | iowa state
With intense competition for a shrinking number of college-bound students, colleges and universities need creative ways to build interest and amplify excitement consistently, from the earliest stages of recruitment, all the way to the first day of class. Custom merch for college recruitment is a perfect method of achieving those goals.
Product Type
Outcome
Browse by Goal
Sort By
- Multi-Touch Recruitment
How Lawrence University Built a Multi-Touchpoint Admissions Strategy from Admit to Arrival
Challenge: Creating Consistent Engagement Across the Admissions Journey Lawrence University set out to solve a broader challenge than any single
- Deposits & Melt Prevention
DePaul University Keeps the Summer Vibes Going with Anti-Melt Mailings
Challenge: Turning Summer Drift Into Sustained Excitement DePaul University wanted to maintain excitement and connection with incoming students throughout the
- Alumni Engagement
From the Delivery Room to Move-In Day: How Siena University Built a Legacy Pipeline One Gift at a Time
Challenge: Competing for Loyalty Before the Search Even Begins Alumni engagement and enrollment teams at Siena University faced a common
- Donor & Advancement Initiatives
Cornell University Reimagines Alumni Giving with a Choice Store Experience
Challenge: Rethinking How Institutions Thank Their Donors Cornell University wanted to rethink the traditional “give-to-get” alumni engagement strategy for alumni
- Celebrating Admission
Packed with Pride: A Move-In Bag That Goes the Distance
Challenge: Meeting students at the moments that matter most Syracuse University’s Whitman School of Management needed a branded item that
- Connecting Students to Campus
Marquette University Extends Admitted Student Engagement with a Post-Event Choice Store
Challenge: Maintaining Momentum After Events While Supporting Counselors on the Road As Marquette University focused on attracting admitted students from
- Celebrating Admission
University of Wisconsin–Madison Delivers a Memorable Admissions Experience with the Build-a-Bucky Set
Building School Spirit, One Block at a Time Challenge: Stand out with a gift students would keep The University of
- Organizational Initiatives & Programs
A Holiday Tradition That Kept the University of Richmond Top of Mind
Challenge: Finding the Right Holiday Connection As the year came to a close, the University of Richmond wanted a meaningful
- Organizational Initiatives & Programs
A Wave of Home: How Foam Hands Bring the Hawkeye Tradition to Life
Since its debut in 2017, the Hawkeye Wave has become one of college football’s most celebrated traditions. At the end
- Connecting Students to Campus
Hawaii Pacific University: Two Classics, One New Admissions Experience
Challenge: Create a Portable Admissions Piece that Stands Out and Lasts Beyond the Event Hawaii Pacific University’s admissions team needed
- Celebrating Admission
Lawrence Technological University Engages Admitted Students (and Their Pets!) with Logo’d Tennis Balls
Challenge Lawrence Technological University wanted a way to make admitted students feel welcomed and valued while engaging families in a
- Internal Teams & Culture
University at Buffalo True Blue Ambassador Boxes
The University at Buffalo wanted to formally welcome and recognize faculty and staff who agreed to serve as ambassadors for
- Internal Teams & Culture
Texas State University Upcycles Campus Banners into Sustainable Tote Bags
Challenge When Texas State University retired the light pole banners from its Texas State NEXT brand campaign, the team wanted
- Deposits & Melt Prevention
Building Commitment and Reducing Melt: Drake University’s Bulldog Bonus Choice Store
In higher education admissions, the deposit stage marks a critical turning point. Excitement is high, but so is the risk
- Celebrating Admission
Meaningful, Sustainable, and Student-Driven: GW’s Admitted Student Choice Store Experience
Sustainable admitted student welcome merch George Washington University (GW) set out to build excitement and celebrate the major milestone of
- Alumni Engagement
University of Tennessee Uses Branded Merch to Strengthen Connections at the Congressional Baseball Game
Each summer, the Congressional Baseball Game brings together members of Congress in a uniquely bipartisan tradition that has been going
- Deposits & Melt Prevention
University of West Florida Stretches Print Budget to Create an Impactful Celebration Mailer
The Challenge For the University of West Florida, confirmations are more than a formality. They mark the start of a
- Multi-Touch Recruitment
Collect the Fit: How St. Bonaventure Used Seasonal Merch to Drive Visits and Build Belonging
The Challenge At St. Bonaventure University, helping students “find their fit” means creating real connections, showing off the campus experience,
- Alumni Engagement
Pride That Sticks: How DePaul Used Sticker Sheets to Engage Alumni and Families
Sometimes the best merch doesn’t have to be flashy. It just needs to be smart, intentional, and in the right
- Donor & Advancement Initiatives
Lapel Pins Mark Key Milestones For Donors – Carnegie Mellon University
donor recognition strategy higher ed Magellan Promotions is proud to have played a role in a tradition that embodies both
- Donor & Advancement Initiatives
How University of Richmond Uses Branded Socks to Spark Repeated Donor Engagement
Challenge In 2020, in-person connection was limited due to the pandemic. The Annual Giving team at the University of Richmond
- Donor & Advancement Initiatives
Planting the Future: How UW–Madison Used Sustainable Merch to Mark a Historic Milestone
using sustainable merch The Challenge As the University of Wisconsin–Madison College of Engineering completed their capital campaign and broke ground
- Yield Engagement
Unfolding the Graduate Experience: How RIT Used a Clever Mailer to Drive Post-Admit Engagement
The Challenge When the Rochester Institute of Technology (RIT) set out to welcome newly admitted graduate students, they wanted to
- Connecting Students to Campus
Virtual Campus Experience: How the University of Vermont’s VR Tour Campaign Transformed Remote Recruitment
The Challenge In higher education recruitment, campus visits continue to be one of the most powerful conversion tools. The ability
- Connecting Students to Campus
Let Stickers Make a Big Impact: Custom Sticker Sheets Continue to be an Effective Piece of Higher Ed Marketing
In the crowded landscape of higher education marketing, the humble sticker continues to reign supreme as our top-selling branded merch
- Alumni Engagement
Grinnell College Deepens Alumni Engagement Through Intentional, Alumni-Driven Reunion Merch
Challenge: Creating Meaningful Engagement Before Alumni Arrive on Campus Grinnell College faced a familiar challenge in higher education advancement: how
- Multi-Touch Recruitment
San Francisco Bay University Creates an Inclusive Welcome Experience for First-Generation Students
The Challenge San Francisco Bay University (SFBU), an institution focused on preparing the next generation of Silicon Valley innovators, recognized
- Alumni Engagement
Iowa State University Alumni Association Increases Membership with Accelerated Month-long Campaign
The Challenge Every year, Iowa State University’s Alumni Association (ISUAA) seeks to increase and engage their members with a month-long
- Connecting Students to Campus
Sticker Strategy Helps Manhattan University Break Through Clutter and Bring Students To Campus
The Challenge In today’s oversaturated recruitment landscape, Manhattan University (MU), formerly Manhattan College, faced a familiar challenge for many in
- Donor & Advancement Initiatives
Bee-yond Grateful: Cornell’s Sustainable Spring Giving Campaign with Seed Paper Postcards
Sustainable eco-friendly mail pieces for collegiate engagement Cornell University’s spring giving campaign centered around engaging alumni, volunteers, and donors through
- Donor & Advancement Initiatives
UGA Scores Big: How Strategic Branded Merch Drives Preseason Donor Engagement
The Challenge As the University of Georgia (UGA) kickstarted their FY25 fundraising efforts, they faced a challenge familiar to many
- Deposits & Melt Prevention
Augusta University Once Again Wows Committed Students and Families
Incoming student welcome boxes With the success of previous years’ welcome boxes, Augusta University again sent these to their incoming
- Alumni Engagement
Pin Pride: Notre Dame’s Alumni Spirit
At the University of Notre Dame, tradition and pride run as deep as the roots of its historic campus. In
- Deposits & Melt Prevention
Anti-Melt Success: Missouri S&T Mails Yard Signs through Slate Integration
Missouri University of Science and Technology (S&T) is committed to ensuring that students who choose to attend feel welcomed, connected,
- Connecting Students to Campus
Iowa Retools Inquiry Engagement with Sticker Postcards
Responding to potential college student online inquiries in a way that is timely, helpful, builds affinity and has a long
- Deposits & Melt Prevention
Embry-Riddle Aeronautical University’s Summer Package: Building Pride, Reducing Melt
In an effort to reduce melt and build deeper connections with deposited students, Embry-Riddle Aeronautical University developed a unique summer
- Deposits & Melt Prevention
Building Loyalty and Reducing Melt: University of the Pacific’s Sustainable Welcome Package
The University of the Pacific aimed to build deeper connections with its confirmed students, ensuring they felt welcomed and valued
- Alumni Engagement
Mizzou Life Member Boxes: Building Donor Engagement Through Branded Merch
The Challenge The Mizzou Alumni Association sought to increase donor engagement and encourage alumni to upgrade to life membership status.
- Donor & Advancement Initiatives
Branded Merch Helps Power Cornell University’s Record Breaking Giving Day
In 2024, Cornell University’s Giving Day was March 14—also known as Pi Day! Cornell really played into the theme, and
- Multi-Touch Recruitment
Slate Powered: St. Catherine University Encouraged FAFSA Applications and Celebrates Deposits Through Merch
Challenge Admissions offices across the nation faced a new hurdle in the 2024/2025 cycle: keeping students engaged and motivated to
- Yield Engagement
Syracuse University Engages Admitted Students with Pet Merch
Challenge Syracuse University’s College of Engineering and Computer Science wanted to keep their newly admitted students excited about their acceptance.
- Yield Engagement
Reducing Summer Melt and Increasing Deposit Rates: Missouri S&T’s Innovative Admit Pack
In the quest to improve yield for college admissions and actively engage admits who are genuinely excited about joining their
- Alumni Engagement
Cornell’s Dog Days of Summer
Challenge The Cornell University Alumni Association sought an engaging way to connect with its vast alumni network, aiming to foster
- Deposits & Melt Prevention
University of Pikeville Expanded Brand Awareness and Helped Reduce Summer Melt With Branded Merch
Introduction The University of Pikeville took a deep dive into their recruitment strategy in the winter of 2022 as they
- Deposits & Melt Prevention
University of Redlands Sends Summer Fun Box to Excite and Engage Incoming Students
Challenge With their incoming class set, the Admissions team at University of Redlands looked at how to continue the excitement
- Donor & Advancement Initiatives
Mizzou Alumni Association Has Many Happy Campers with Successful Membership Drive
Challenge The Mizzou Alumni Association wanted to bring in new members to the Alumni Association and encourage current members to
- Multi-Touch Recruitment
Iowa State Creates Excitement for Prospective Students from the First Impression to Final Commitment
With intense competition for a shrinking number of college-bound students, colleges and universities need creative ways to build interest and
- Deposits & Melt Prevention
Alverno College Helps Students ‘Shout from the Mountain Top’ with Yard Signs
Challenge Choosing which college or university to attend is a big deal. It’s a pivotal decision that marks the start
- Donor & Advancement Initiatives
Baldwin Wallace University Connects with Long-Time Donors with a Custom Puzzle
Challenge Baldwin Wallace University (BW) has a robust network of donors – and most impressively, many of those donors have
- Donor & Advancement Initiatives
West Chester Raises Funds with Garden Flag Mailer for Recent Graduates’ Families
Challenge: West Chester University of Pennsylvania wanted to celebrate their new graduates in an engaging and memorable way while at
Fundraising Campaign that Creates Donor and Student Engagement
As colleges face stressed budgets, reduced revenue streams, and increased costs associated with COVID-19, there is a significant need to
- Alumni Engagement
Southern Illinois University Edwardsville Incentive for Giving Campaigns Grows in Popularity
The Foundation and University Advancement team at Southern Illinois University Edwardsville was planning how to promote participation in two upcoming
- Donor & Advancement Initiatives
University of Hartford Sticker Postcards Help Record Breaking Day of Giving
The Challenge One day, 2,021 gifts. To hit its goal for the 6th Annual Day of Giving, the University of
- Yield Engagement
Carthage College Encourages Admitted Students to ‘Take the Next Step’ with Custom Socks
Challenge Carthage College was confident that students who visited their campus would be more likely to choose them as their
- Celebrating Admission
Iowa State Boosts Awareness on Social Media with Rollabanas for Admitted Students
Challenge: It’s an exciting moment when a high school senior is accepted into their dream school. Often, it represents years
- Connecting Students to Campus
California University of Pennsylvania Engages Two Prospective Student Audiences with One Sticker Postcard
The California University of Pennsylvania admissions wanted to cast a wide net to start engaging juniors and sophomores, by sharing