California University of Pennsylvania Engages Two Prospective Student Audiences with One Sticker Postcard

The California University of Pennsylvania admissions wanted to cast a wide net to start engaging juniors and sophomores, by sharing tips for the college search and encouraging future visits to campus. The team needed a way to do this using an interactive piece that would also stand out in the barrage of mail that students receive.

One solution that provides that flexibility is the sticker postcard. Using an eye-catching design grabs the attention of students. In addition to providing the college search tips and visit information, as students display and share the stickers, the California University of Pennsylvania brand also gains added exposure and increases awareness.

Since this has been an effective way to start building the class, the team continues to use this product each year.

direct mail for college enrollment
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Variable Data Best Practices

  • At the quoting stage of your project, please let us know how many fields of variable data your piece will have as this can affect pricing.
  • Data should be provided to us as an Excel spreadsheet with only the applicable data included.
  • Verbiage for variable data fields on artwork file should match up exactly with data fields on spreadsheet.
  • Spacing on artwork must allow for longest data entries. We recommend that your designer tests this in advance to confirm that the fields in the design can fit your longest pieces of data.

Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

  • CRID (customer registration ID)
  • Non-Profit Authorization Number (with USPS, not their nonprofit number for the university)
  • Non-profit indicia
  • Return address that is on file with USPS for the non-profit authorization number
  • Permit number

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list:
  • Send your data in a spreadsheet, saving it in the comma-separated values (CSV) format
  • International addresses must be separated from domestic addresses
  • Domestic addresses should at least contain data fields for “first name”, “last name”, “address 1”, “address 2”, “city”, “state” and “ZIP code”