Missouri University of Science and Technology (S&T) is committed to ensuring that students who choose to attend feel welcomed, connected, and excited about their decision. To reduce melt and meet enrollment goals, Missouri S&T implemented a creative and strategic initiative: mailing yard signs to students who had officially committed, helping them to celebrate their decision.
The yard signs, emblazoned with “Missouri S&T Bound,” were sent to committed students along with an insert card. The card included a warm welcome, a hashtag for social media engagement, and important next steps in the enrollment process.
This initiative achieved two key objectives. First, it gave students and their families a way to proudly display their excitement about joining S&T. Second, these yard signs served as mini-billboards, advertising the university in numerous neighborhoods while also serving as a personal endorsement of Missouri S&T by each family.
To ensure smooth and timely execution, Missouri S&T integrated this campaign into their Slate CRM. When students made their deposit, their information was captured via a custom query. Weekly, this information was sent securely through an SFTP (secure portal) to Magellan Promotions for fulfillment of the yard signs.
The results were significant: Missouri S&T saw a 7% increase in enrollment compared to the previous year! Due to this success, the yard sign campaign has already been extended to the incoming class of Fall 2025. With student deposits already up 228% from the previous year, the signs are helping build excitement and strengthen the future class.
Many students posted photos on social media, proudly posing with their yard signs and tagging Missouri S&T. Ashley Crilly, Director of Undergraduate Admissions, said, “We love seeing the yard signs in the wild!” and shared several of these photos as a testament to the campaign’s success in generating excitement.
