Challenge
When Texas State University retired the light pole banners from its Texas State NEXT brand campaign, the team wanted to preserve the significance of that moment in the university’s evolution. Instead of storing or discarding the banners, they looked for a way to reduce waste, honor the campaign’s visual identity, and create meaningful gifts for internal campus partners. They also wanted the final product to feel both functional and reflective of the university’s commitment to sustainability.
Solution
The university decided to upcycle the banners into tote bags that would showcase the colors and graphics from the NEXT campaign. Tote bags offered a practical, long-lasting option that transformed the former signage into something people could use and appreciate. The result was a series of unique bags that carried forward the spirit of the campaign in a new and engaging form.
This approach also aligned with a growing trend in the collegiate space. Vintage pennants and campus textiles are increasingly being repurposed into limited-edition merchandise such as totes, quilts, outerwear, and umbrellas. These pieces often resonate deeply with audiences because they combine nostalgia, rarity, and sustainability. Many even command premium prices in the retail market. Texas State’s project reflects this movement by giving historic campus materials a second life with renewed purpose.
Outcome
The tote bags were distributed exclusively as internal gifts, which made them feel especially personal to recipients. While the project was not promoted publicly, it was very well received on campus and recognized as a creative way to celebrate the NEXT campaign while reducing waste. The initiative reinforced Texas State’s dedication to sustainability and demonstrated how upcycled materials can become meaningful keepsakes tied to the university’s story.
