Enrollment – Full-Funnel Strategies

Branded merch choice matters for collegiate recruitment Remember going to the dentist as a child and choosing the toy of your choice after the cleaning (and hopefully no cavities)? By choosing the item, it increased your excitement and the value that you put on the item. When product choice is part of the college search experience for potential students, it similarly raises the bar.  When navigating the college search process, students have a lot of choices. From large to small, private to public, local to distant, urban to rural, students

Overcome FAFSA delays If recruiting college students (and students deciding on what colleges to attend) wasn’t hard enough, this year got much more complicated with the delay of both the FAFSA application and getting data out to colleges. Given the continued delays and uncertainties that this created, it’s fair to say that everyone is in a suboptimal situation! There is added stress on the entire system, from colleges navigating how to yield a class with delayed financial information to families trying to make a significant financial decision with limited information. 

The rise of marketing automation has revolutionized communication flows, making it easier  to engage with audiences more effectively and efficiently than ever before. Through the seamless integration of software and technology, universities can streamline their marketing efforts across various channels, from email and social media to website interactions and beyond. However, that often does not include a physical interaction–and that is the problem. A well-rounded multi-channel marketing plan includes a number of key ways to connect with audiences. Much is written about the buyer journey, but college recruitment is a

Collegiate recruitment is a challenging endeavor. Colleges have traditionally relied on influencers such as high school counselors to help attract prospective students. However, in a landscape where many institutions use this same pathway, standing out and making a lasting impression can be difficult. When collaborating with our clients, one approach that hasn’t received as much attention in reaching influencers at high schools is strategically connecting with individuals who engage with students in their fields of interest. While high school curricula may not offer the same diversity as colleges, students often

The recent Collegiate Information and Visitor Services Association (CIVSA) conference was a fantastic opportunity to learn more about enhancing college tours with unique branded merch, thereby making these tours even more engaging and effective. Several standout themes and promotional items caught our attention – let’s dive right into the takeaways!  Shoe-In Success: Footwear Steps Up in Outfitting  Who said tour guides’ attire has to be ‘pedestrian’? While outfitting tour guides with apparel has been a long-standing practice, colleges can now add a novel twist. Beyond the regular sublimated apparel, one

With so much attention focused on the ever-changing digital and social landscape, traditional marketing methods don’t seem to get as much love these days. Even highly-effective tactics like direct mail stay at the bottom of the priority list for those who remain convinced digital is superior in every way (spoiler alert: it’s not). Direct mail for college recruitment (especially when combined with branded merch) is still one of the most effective ways to encourage prospective student engagement, build positive relationships, and motivate action. It’s a missed opportunity. Direct mail is