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Promotional Products

promo merch trends

Promo Merch Trends and Other Observations

The promotional product industry is constantly evolving with the types of products available. To stay on top of what is new and trending in the industry, every January our company attends the PPAI EXPO in Las Vegas (our industry’s largest trade show). At this event, our production partners showcase their product lines, giving us the opportunity to see, touch and sometimes even smell at over 1000 booths. This show is always a good opportunity to reflect on what promo merch trends we are seeing from a macro perspective.  After walking

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branded-merch

Reading Roundup: Through the Merch Monocle

To make sure we’re always giving our clients the most relevant and forward-thinking solutions, we like to stay up to date on news, trends, and ideas that can empower our clients. There’s tons of great content to consume, but not enough of it talks about the value of integrating branded merch, especially since promo can help in so many ways.   Fortunately, the question “How would merch help?” is always in mind at Magellan when we read, share, watch, listen and scroll basically any professional content. So, even though most of

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swag tells your story

What The Voice Tells Us About College Recruitment and Swag

If college recruitment and admissions were ever made into a reality competition show, it might look a bit like The Voice. And it’s a singing example of how swag can tell your story. The competition starts with a small panel of industry celebrities evaluating a large group of contestants one by one based solely on a single “blind” audition. If the coaches like what they hear, they turn their chairs around to signal to the contestant, “I want you on my team.” When more than one coach “turns” for a

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Unprecedented Times in the Promotional Product Industry

Supply Chain Update – 2/22/22 As this situation continues to evolve, I wanted to provide an update on the supply chain of our production partners.   Product Availability: Lead times and availability of raw materials continue to be a challenge for our production partners. The worldwide effects of COVID remains the major factor that has slowed the system. This includes the shut down of overseas factories and ports and the challenge of factories accessing raw materials.  When the product is made, delivery to the United States is delayed with the

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Make Your Promotional Product Last 20+ Years

When it comes to marketing, nothing beats promotional products in their ability to stand the test of time. Your billboard will eventually be replaced, your ad in the newspaper will be tossed out (or if you’re lucky, used as wrapping paper by a thrifty gift-giver), and even your social media posts will get buried by newer posts.  Promotional products, on the other hand, have staying power – at least when done well.  We wanted to know what types of promotional products had that special something that made people hold onto

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Magellan Virtual Product Showcase 2021

What was this year’s Magellan Virtual Product Showcase like? Think speed-dating…for promotional products. The 2021 Magellan Product Showcase was our first ever virtual showcase, and while we missed seeing local clients in person, the new virtual format allowed our clients from across the country to join in on the fun. Delivered in short, ten-minute segments, the showcase featured partners demonstrating products from phone tech to drinkware to hats to stickers and more, all focused on what’s trending in promotional products.

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Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list: