Promotional Products

Make Your Promotional Product Last 20+ Years

May 21, 2021

When it comes to marketing, nothing beats promotional products in their ability to stand the test of time. Your billboard will eventually be replaced, your ad in the newspaper will be tossed out (or if you’re lucky, used as wrapping paper by a thrifty gift-giver), and even your social media posts will get buried by newer posts.  Promotional products, on the other hand, have staying power – at least when done well.  We wanted to know what types of promotional products had that special something that made people hold onto

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Magellan Virtual Product Showcase 2021

April 29, 2021

What was this year’s Magellan Virtual Product Showcase like? Think speed-dating…for promotional products. The 2021 Magellan Product Showcase was our first ever virtual showcase, and while we missed seeing local clients in person, the new virtual format allowed our clients from across the country to join in on the fun. Delivered in short, ten-minute segments, the showcase featured partners demonstrating products from phone tech to drinkware to hats to stickers and more, all focused on what’s trending in promotional products.

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custom promotional products

Keep the Excitement Going with Committed Students

March 17, 2021

There has never been a collegiate recruitment cycle more challenging than this one for many institutions. Yielding a class was already difficult before COVID reared its ugly head. Now recruitment offices need to meet their recruitment goals while having to shift to new tactics.   While digital communication has its place and purpose, a comprehensive marketing plan needs to include opportunities for physical connections. During COVID, promotional products provide an opportunity to create long-term physical connections. As our proprietary research demonstrated, promotional products integrated into the recruitment process are influential in

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New Products for 2021

March 15, 2021

One of the most anticipated projects each January for our team is the chance to learn about new promotional products that are introduced to the industry. Instead of the team making our annual trek to Las Vegas for the Promotional Products Association International (PPAI) Expo, we experienced learning about the products from the comfort of our homes.  As a company, we commit to staying on top of the latest product trends and identify which new products are not just fun or cool, but will be appreciated, used and create memorable

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Mailable Yard Signs On A Budget

March 2, 2021

Over the past year, yard signs have grown increasingly popular for a number of reasons. It is common now as we travel around to see signs celebrating healthcare heroes, college attendance, sports teams, Black Lives Matter, and a variety of political causes.   One of the challenges with signs is that they are expensive to mail due to the size of the sign and the frame. We have taken on this challenge to solve this issue to find the most cost efficient mailable yard sign options, and through this process, we

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Fulfillment and Mailing Made Easy

January 27, 2021

Packaged promotional products sent by mail are an excellent way to create tangible connections with your audience. That’s because they have a different kind of impact. Imprinted mailers create a sense of excitement when first received, and the products included inside create continued engagement with recipients. They also provide a way to reach and activate your audience other than relying on cluttered email inboxes. However, mailers can be daunting and time-consuming to plan without the right considerations upfront. Thankfully, with our years of experience producing successful mailings, we are uniquely

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Variable Data Best Practices

  • At the quoting stage of your project, please let us know how many fields of variable data your piece will have as this can affect pricing.
  • Data should be provided to us as an Excel spreadsheet with only the applicable data included.
  • Verbiage for variable data fields on artwork file should match up exactly with data fields on spreadsheet.
  • Spacing on artwork must allow for longest data entries. We recommend that your designer tests this in advance to confirm that the fields in the design can fit your longest pieces of data.

Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

  • CRID (customer registration ID)
  • Non-Profit Authorization Number (with USPS, not their nonprofit number for the university)
  • Non-profit indicia
  • Return address that is on file with USPS for the non-profit authorization number
  • Permit number

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list:
  • Send your data in a spreadsheet, saving it in the comma-separated values (CSV) format
  • International addresses must be separated from domestic addresses
  • Domestic addresses should at least contain data fields for “first name”, “last name”, “address 1”, “address 2”, “city”, “state” and “ZIP code”