Incoming student welcome boxes
With the success of previous years’ welcome boxes, Augusta University again sent these to their incoming committed students to share their excitement. This year, Augusta wanted a smaller box to save money on packaging while still including the previous year’s popular branded merch, which included a sweatshirt, custom calendar with Augusta-specific information, lay-flat journal and a book for the parents. Augusta wanted to add a different valued parent-specific item that would take up less space than the mug and choose a nice lay-flat journal as it fit perfectly in the box.
Once the items were finalized, a smaller box was found that snugly fit all of the items. Augusta also updated the box artwork to elevate the unboxing experience. They blended Augusta’s fun branding elements with a creative flair to mimic an Augusta-bound suitcase that really stood out in students’ mailboxes and created excitement! To ensure boxes arrived to students soon after they committed, the Magellan team packed the boxes and managed the mailing of the boxes on a rolling basis from February through June.
