Alyssa Adriansen

Senior Director of Accounts
  • Connect with Alyssa Adriansen

I’m a huge sports fan and throughout my time at UW-Madison, expected to go into sports and event planning following graduation. Through internships with UW Athletics and the Milwaukee Brewers, I quickly realized that the grind of events was not my path. After a few years working in broadcast advertising, I stumbled upon Magellan Promotions and found my passion.

Working at Magellan gives me an opportunity to stay in touch with the exciting world of collegiate athletics and events in a different way. In my role at Magellan, I lead our Account Managers and Production Coordinators to deliver world-class service, strong project management, and thoughtful product recommendations. With 10 years of experience in the Account Management role at Magellan, I’m excited to share my knowledge and help support our great team!

In my free time I like to spend time with my husband Mike, daughter Rory and our dog Pal. I’m also a huge fan of concerts and try to go to as many as possible – seeing everyone from Pitbull to Paul McCartney!

What would be your baseball walk out song?

Circle of Life from the Lion King

If you could have dinner with anyone from history, who would it be?

JFK

What was your favorite band/artist 10 years ago?

Jack’s Mannequin was my favorite band 10 years ago and is still up there on the list. I go see them every time they are in town.

If you could instantly pick up a new skill, what would it be?

Cooking doesn’t come naturally to me. It would be a very helpful skill to have!

What job would you be terrible at?

Anything medical, I’ve been known to pass out from getting a flu shot.

Variable Data Best Practices

  • At the quoting stage of your project, please let us know how many fields of variable data your piece will have as this can affect pricing.
  • Data should be provided to us as an Excel spreadsheet with only the applicable data included.
  • Verbiage for variable data fields on artwork file should match up exactly with data fields on spreadsheet.
  • Spacing on artwork must allow for longest data entries. We recommend that your designer tests this in advance to confirm that the fields in the design can fit your longest pieces of data.

Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

  • CRID (customer registration ID)
  • Non-Profit Authorization Number (with USPS, not their nonprofit number for the university)
  • Non-profit indicia
  • Return address that is on file with USPS for the non-profit authorization number
  • Permit number

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list:
  • Send your data in a spreadsheet, saving it in the comma-separated values (CSV) format
  • International addresses must be separated from domestic addresses
  • Domestic addresses should at least contain data fields for “first name”, “last name”, “address 1”, “address 2”, “city”, “state” and “ZIP code”