Steve Robertson

Director of New Accounts
  • Connect with Steve Robertson

Ahoy! The seas have been kind and wind has guided me on an incredible voyage thus far leading me to Magellan Promotions as the Director of New Accounts.

Born and raised in Fredericksburg, Virginia, I attended James Madison University where I studied Sport & Recreation Management and earned a minor in Coaching. I later continued my studies earning my master’s degree in Sport Management from West Virginia University.

Upon graduation, I set sail into my professional career with stops at Longwood University, UCF, and Georgia Tech all working within their Athletics Department where I specialized in Marketing and Fan Experience creating innovative programming and activating strategic branded merch. This allowed me to not only grow record-breaking engagement among the student body, but also among campus and community partners as well.

After following the compass and dropping anchor in Atlanta, GA where my amazing first mate, dog, and cat resided since December 2020 – I decided to chart a new course which led me into Branded Merch specializing with MLB clients and their corporate partners. From bobbleheads to high-end gifting I was able to help MLB teams and their sponsors bring to life incredible projects over the last three and a half years.

With this culmination, I am beyond excited to share my experience and passion for Higher Ed and Brand Merch with our partnering shipmates at Magellan Promotions. I cannot wait to set sail on our new journey together!

What job would you be terrible at?

Alligator Wrestler as I know the odds would not be in my favor

What do you like to do in your free time?

I love staying active outdoors when possible, playing Golf, Pickleball, and Sand Volleyball.

What is your go-to song/artist/genre when you teach group fitness classes?

As a former certified Zumba instructor, the only answer here is anything Pitbull!

Variable Data Best Practices

  • At the quoting stage of your project, please let us know how many fields of variable data your piece will have as this can affect pricing.
  • Data should be provided to us as an Excel spreadsheet with only the applicable data included.
  • Verbiage for variable data fields on artwork file should match up exactly with data fields on spreadsheet.
  • Spacing on artwork must allow for longest data entries. We recommend that your designer tests this in advance to confirm that the fields in the design can fit your longest pieces of data.

Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

  • CRID (customer registration ID)
  • Non-Profit Authorization Number (with USPS, not their nonprofit number for the university)
  • Non-profit indicia
  • Return address that is on file with USPS for the non-profit authorization number
  • Permit number

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list:
  • Send your data in a spreadsheet, saving it in the comma-separated values (CSV) format
  • International addresses must be separated from domestic addresses
  • Domestic addresses should at least contain data fields for “first name”, “last name”, “address 1”, “address 2”, “city”, “state” and “ZIP code”