Advancement

Giving Day Branded Merch Strategies Giving Days have become superbowl moments for advancement offices, and for good reason. When done well, they achieve a wide range of goals in one impactful day by: Encompassing a broad donor base Engaging current students and planting early seeds of philanthropy Rallying the entire campus, including faculty and staff, to get involved Fueling support for the university’s greatest needs Planning a successful Giving Day takes a lot of work and includes a number of important touchpoints and messaging. However through our experience, we often

Engaging alumni, particularly those from the last decade, is a unique challenge for many institutions in the 21st century. This is a critical segment to develop affinity with, as they are the future supporters of your university. The sooner you can convert them into annual donors, the better! Branded merch stores and alumni engagement We’ve seen traditional outreach methods falling short, but personalized approaches that offer meaningful interactions are consistently yielding better results. Enter our innovative solution: branded merchandise choice stores. Imagine adding merch choice to your next fundraising campaign.

Including current parents in collegiate fundraising campaigns Successful collegiate fundraising campaigns should consider all potential audience segments. If you increase the size of the pie, you can increase the amount of donations you receive.   One group that colleges should engage are parents of current students. This group may not seem obvious as they are already financially funding the university through tuition. However, there are a number of good reasons why you should include this group in giving campaigns.   These include: They are a very engaged group. How can’t they be,

All collegiate fundraising campaigns start with a goal. It could be to raise a certain amount of money, or to increase the number of donors. Whatever the goal is, there needs to be a marketing strategy. One of the most important components of the marketing strategy is to create awareness and excitement about the campaign. If the donors are not engaged, hitting the campaign goals will be difficult. Multi-channel engagement strategies often lead to higher success rates because they reach the potential audiences in different ways. It may take several

Finding innovative ways to surprise, delight and recognize donors is a continuous challenge for college advancement offices. With a relatively consistent audience year after year and the pressing need to raise funds, it’s crucial to create campaigns that bring results. One emerging solution that’s gaining traction in donor campaigns is print on demand branded merchandise production. In this article, I’ll explore how far one-piece production has come, its key benefits, and why it can be a game changer in certain donor engagement scenarios. What Is Print on Demand Branded Merch?

With the continuing increasing costs to operate a university, the need to build endowments continues to rise. Even though universities have long developed strategies to fundraise, new options and ideas are necessary. With the vast majority of donors being a static group, rolling out fresh campaigns can spur additional excitement, engagement and create positive results.    One fresh strategy for time limited campaigns (like Giving Days) is to employ a branded merch choice strategy when donors give to the university. This strategy takes advantage of the power of branded merch to