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Promotional Products

The Art of Finding the Best Ideas

September 4, 2019

It is such an honor that Magellan Promotions was named in the 2018-2019 edition of The Best Enrollment Marketing Ideas for our sticker sheets and the innovative ways we help clients benefit from the newest sticker sensation. So we invited the list creator to write a guest blog post this month on how the Best Ideas are chosen. Author Karyn Adams is Principal and Creative Director for H·A ThirtyOne, a marketing firm focused specifically on Higher Ed. Every year, coming up on eight in 2020, H·A ThirtyOne publishes The Best

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New Products for 2019

February 15, 2019

In January, Magellan Promotions sent Julia Buraczewski and Haley Elmendorf to Las Vegas to attend the Promotional Products Association International (PPAI) yearly expo.  The PPAI Expo is North America’s largest promotional products trade show and features 1,200 exhibitors showcasing more than a quarter million products over six miles of show floor. Haley and Julia scoured the show, picking up on trends and new products that they thought were not only cool and fun, but would be appreciated and used by the recipients.  They came back to Milwaukee with a list of ideas and

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Charge Up Your Transfer Recruitment Efforts

November 9, 2018

Many colleges and universities enroll almost as many transfer students as they do new freshman each year. Connecting with potential transfer students to assure they don’t feel like they’re simply incoming freshman is critical, right from the start. In general, transfer students are more thoughtful about their college inquiries and make decisions quicker than high school students. So when you receive an inquiry from a prospective transfer student, you need to put your best foot forward as quickly as possible. Best practices for transfer recruitment efforts have unique materials and

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Engaging High School Counselors

September 28, 2018

Stay In Front of Your High School Counselors with the Wedge Staying top of mind with influencers like high school and community college guidance counselors has always been a major priority for admissions departments. With many students, meeting with their guidance counselor will play a major role in their higher education decision. The challenge is to stay top of mind when many other colleges and universities are targeting this same group of influencers. One way to do so is to give counselors an appreciated and useful desk-based promotional product. A

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Maximizing Your Admit Pack

August 30, 2018

Receiving an admit pack is a memorable experience for a high school student. It’s the culmination of years of hard work and determination.  Thus it’s a perfect opportunity for students to celebrate and show pride in their college acceptance. To maximize this opportunity, make the your admit pack stand out and give students easy ways to share and show their pride. By using a Brandelope, a photo-worthy custom-printed envelope, the mailing itself will stand out and create its own statement. The Brandelope will excite students when it is found in the

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2018 Trends in the Promotional Products Industry

February 1, 2018

Earlier this month, we attended the 2018 Promotional Products Association International (PPAI) Expo. The PPAI Expo is North America’s largest promotional products trade show and was the perfect place to get a sneak peek at the 2018 trends in promotional products. Here are four trends that caught our eye at this year’s expo: Cork Cork isn’t just for coasters and wine anymore, it’s seemingly everywhere these days and the promotional products industry is no different. There are the products where one would expect it to show up like drink ware, pencil pouches, journals,

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Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

  • CRID (customer registration ID)
  • Non-Profit Authorization Number (with USPS, not their nonprofit number for the university)
  • Non-profit indicia
  • Return address that is on file with USPS for the non-profit authorization number
  • Permit number

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list:
  • Send your data in a spreadsheet, saving it in the comma-separated values (CSV) format
  • International addresses must be separated from domestic addresses
  • Domestic addresses should at least contain data fields for “first name”, “last name”, “address 1”, “address 2”, “city”, “state” and “ZIP code”