Promotional Products

One of my longest and closest higher ed connections is Liz Gross, Founder & CEO of Campus Sonar. We met when I was working to break into the higher ed space with the University of Wisconsin–Milwaukee, our first collegiate client. At the time, Liz worked in Residence Life and helped us get our start there, and we’ve stayed close ever since. I love how Campus Sonar uses social media data to understand how students think about colleges and generates insights that help institutions reach the right prospects and boost enrollment.

In our recent “New and Trending” webinar, product quality emerged as the #1 factor our clients consider when purchasing branded merch. This didn’t surprise us since our annual company surveys consistently highlight how much clients appreciate and prioritize quality in the products we provide. We don’t often talk about this directly, but there are varying degrees of quality in every product line in our industry. Today, we want to address why we take quality so seriously and how it impacts your audience’s experience. The Two Essential Elements of Branded Merch

Top Sticker Trends and Innovations The popularity of stickers has grown tremendously over the past several years as people love to show off their affiliations through stickers on their devices, water bottles and more.    As stickers have matured as a product, new iterations and trends have evolved. We pride ourselves on staying focused on the latest trends, so here are seven trends, innovations and new sticker-related products.      Sticker Bifold Mailer (Magellan Innovation) – Direct mail has risen in popularity with the shift to digital marketing. Marketers are always looking for

Showing affiliation through branded merch Last year my inlaws turned me on to the Morning Brew Daily podcast. It is a quick, 25-minute weekday podcast that features a millennial and Gen Z’er going through six business stories. I quickly became hooked –loved their energy, insights and found the topics interesting. And I quickly began sharing what I learned on MBD with others.        When they recently started offering merch, I wanted to get it for three reasons. First, I love referring people to the pod. This was another way for me

Reduce the Cost of Yard Sign Mailings Innovation is one of our four EPIC core values (Expertise, Partnerships, Innovation, Courageous) so we continually challenge ourselves to create innovative solutions for our clients’ needs. Colleges often give out yard signs to committed incoming students and love giving our yard signs for two key reasons: Yard signs let students and parents showcase their pride in the college decision.   The sign is a billboard in the yard, building awareness which becomes an endorsement for the college.   However, the distribution of the signs is

One of the best attributes of well-done promo merch is how the product can help the recipient feel emotionally connected to the brand. In order to best capitalize on this, we need to look at the two basic components of promo merch: the product and the artwork that goes on it.  Frequently, a lot of time is spent picking out the right product for a project or campaign. And while that is a worthwhile effort, what often adds value to the product is the artwork, as it can create emotional