In the quest to improve yield for college admissions and actively engage admits who are genuinely excited about joining their community, Missouri S&T, in collaboration with Magellan Promotions, embarked on a journey to reshape their admit pack strategy. This initiative aimed not just to welcome newly admitted students but to forge a deeper connection with […]

Challenge Choosing which college or university to attend is a big deal. It’s a pivotal decision that marks the start of a well-earned, transformational journey for students. At the same time, it’s a decision that creates excitement for families, friends, and the community as they share in the celebration of past achievements and a promising […]

Challenge Baldwin Wallace University (BW) has a robust network of donors – and most impressively, many of those donors have been donating for 20 or more years consecutively. Typically, the team at BW would hold a reception and holiday concert as a thank you to these 20-or-more year donors, but as with so many in-person events […]

Culture matters at Bryn Mawr College. It’s both a reflection of the institution’s history and community, as well as a beacon for new and future Mawrters. So, as it planned to welcome a new group of admitted students, the distinguished women’s college looked for innovative yet economical ways to illuminate facets of its culture and community […]

The California University of Pennsylvania admissions wanted to cast a wide net to start engaging juniors and sophomores, by sharing tips for the college search and encouraging future visits to campus. The team needed a way to do this using an interactive piece that would also stand out in the barrage of mail that students receive. One solution […]

Challenge Carthage College was confident that students who visited their campus would be more likely to choose them as their college of choice, and was looking for a way to encourage admitted students to visit. Solution In order to build excitement and encourage admitted students to visit, Carthage was looking for a gift that would […]

Challenge: One of the culture teams at Core Creative, a Milwaukee-based marketing agency, was looking for a way to reward employees for their great work. They wanted a solution that enhanced employees’ connection to the company and community amongst their fellow teammates. The team quickly identified that they wanted part of the reward system to […]

Challenge The Cornell University Alumni Association sought an engaging way to connect with its vast alumni network, aiming to foster a sense of community over the summer. Recognizing the importance of pets to many of their alumni, they aimed to create a fun and engaging campaign that would resonate widely and encourage active participation. Solutions […]

As colleges face stressed budgets, reduced revenue streams, and increased costs associated with COVID-19, there is a significant need to raise money. Advancement teams need to meet this challenge to drive donations with fundraising solutions that are engaging, affordable, and easy to implement. One way to accomplish this is by running a “Buy a Mask, […]

Challenge: It’s an exciting moment when a high school senior is accepted into their dream school. Often, it represents years of hard work in school and extracurriculars, challenging entrance exams, and plenty of applications. So, when students receive their acceptance letter, it provides colleges with an opportunity to help them celebrate this important milestone with […]

With intense competition for a shrinking number of college-bound students, colleges and universities need creative ways to build interest and amplify excitement consistently, from the earliest stages of recruitment, all the way to the first day of class. Custom merch for college recruitment is a perfect method of achieving those goals. Throughout the recruitment cycle, […]

The admissions team at the Medical College of Wisconsin School of Pharmacy wanted to secure future student enrollment earlier by encouraging admitted students to deposit sooner. Using a branded admit packet helped students feel and share their school pride as they learned they were accepted. To send a cohesive suite of branded items in a great looking full […]

Challenge The Mizzou Alumni Association wanted to bring in new members to the Alumni Association and encourage current members to renew their membership. They needed an idea that would excite people and encourage membership in a timely manner. Solution The Alumni team brainstormed and came up with a theme for the membership campaign (“Our Members […]

The Simmons University admissions office wanted to explore ideas to surprise incoming students with a Welcome Kit before the start of classes and generate buzz on their Instagram account, @simmonsuniversity. The items needed to stand out from anything the students might have received previously while also including useful products to help students prevent the spread of COVID-19. By selecting a […]

Simmons University was seeking a fun and engaging way to help their admitted students celebrate their acceptance while also providing them with vital information they would need in order to successfully complete the enrollment process. The Magellan Promotions team collaborated with Simmons to create an admitted student kit that made a strong first impression, had […]

The Foundation and University Advancement team at Southern Illinois University Edwardsville was planning how to promote participation in two upcoming campaigns. Some of the outcomes set for Giving Day, and SIUE Day (a faculty and staff fundraiser), were to raise awareness, increase participation in both opportunities, and meet their fundraising challenge. Promotional products offer a buzzworthy appeal […]

Challenge: To honor their highest performing team members, Titus Talent Strategies created CEO Circle. The team members invited to CEO Circle (along with a guest) are treated to an exotic getaway for rest, relaxation, and celebration. To help celebrate and bring a feeling of community to CEO Circle, Titus incorporates promo merch into the event […]

The University of Georgia School of Law was seeking a unique way to engage with admitted students who couldn’t visit campus during COVID-19. Together with UGA, it was decided that by using the on-trend pop-up card, it would be possible to incorporate images of well-known places on campus. This eye-catching solution is much more impactful than a flat […]

Challenge: The University of Dayton was looking for a way to add further engagement to a regular mailing – their alumni and donor magazine! This publication goes to 74,000 alumni and donors, and they wanted to find a way to make it even more memorable and include a long-lasting keepsake that would be cost-effective. Solution: […]

The Challenge One day, 2,021 gifts. To hit its goal for the 6th Annual Day of Giving, the University of Hartford needed to find new and creative ways to engage donors and urge them to support an undeniably great cause. The Solution Building on previous years’ successes, the university smartly targeted its donors who gave […]

Introduction The University of Pikeville took a deep dive into their recruitment strategy in the winter of 2022 as they wanted to make changes to their overall strategy. They had been following a similar playbook for the past several years and knew in order to create different outcomes, they needed to change their strategy. The […]

Challenge With their incoming class set, the Admissions team at University of Redlands looked at how to continue the excitement of the committed students through the summer, and make sure they felt ready to come to campus in the fall. They wanted to send a package to students with useful items that they could bring […]

Challenge At the beginning of each fall semester, the University of Richmond Annual Giving team launches a kickoff campaign to mark the start of a new academic and fiscal year. They were looking for a fun and unique way to inspire school pride and encourage alumni and parents to make a gift. Solution The University […]

When the AIDS Resource Center of Wisconsin expanded beyond the borders of Wisconsin, they recognized a need to update their brand, including a name change to Vivent Health. Vivent Health’s employees, known as “Champions,” were already strong supporters of the organization’s mission and cause. This internal branding campaign was designed to ensure that Champions would […]

Challenge: West Chester University of Pennsylvania wanted to celebrate their new graduates in an engaging and memorable way while at the same time raising funds for programming. The Office of Parent and Family Relations partnered with their fundraising colleagues to put together a plan to achieve these goals. Solutions: The team at West Chester worked […]