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Unpacking CIVSA: Key Themes and Promo Items for Engaging College Tours

The recent Collegiate Information and Visitor Services Association (CIVSA) conference was a fantastic opportunity to learn more about enhancing college tours with unique branded merch, thereby making these tours even more engaging and effective. Several standout themes and promotional items caught our attention – let’s dive right into the takeaways!  Shoe-In Success: Footwear Steps Up in Outfitting  Who said tour guides’ attire has to be ‘pedestrian’? While outfitting tour guides with apparel has been a long-standing practice, colleges can now add a novel twist. Beyond the regular sublimated apparel, one

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Four-day work week

Magellan Prepares for 4-Day Work Week to Foster Innovation

At Magellan Promotions, our spirit of exploration isn’t confined to just our projects – it extends to everything we do. In our quest for innovative ways to enhance our services and operations, we’re thrilled to announce that we’re embarking on a new venture – a 4-day work week. For this undertaking, we’ve joined forces with our partner, 4 Day Week Global, whose extensive experience and successful track record with implementing this model will guide us in a smooth and beneficial transition. While a 4-day work week has obvious advantages for

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Promo Industry Tops $25 Billion with Key Growth in Sustainability Products

Each year, the Promotional Products Association International (PPAI), collects, analyzes and reports on sales in the industry. In 2022, the Promotional Products Industry reached $25.5 billion for the first time ever! And that was a 15.6% increase in sales over 2021. The previous record for the industry was $24.7 billion in sales back in 2018. These numbers suggest that promo is no longer just rebounding from the pandemic, but now growing. They found the healthy return of small businesses, like Magellan Promotions, played a major role in that growth.  One

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Modern Sprout

Stepping Up for Sustainability

Consumers are more interested than ever in sustainable and eco-friendly products and learning about the businesses that make these products. A 2020 study revealed that consumers globally are four to six times more likely to purchase from and champion purpose-driven companies. And according to the 2021 Global Sustainability Study, 85 percent of people indicate they have shifted their purchase behavior toward being more sustainable in the past five years. Eco-friendly promo merch has become increasingly popular in recent years as consumers have become more conscious of their impact on the

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current promo merch trends

Current Promo Merch Trends

As promo merch evolves, we keep our ear to the ground to learn what is trending. Entering into 2023, our team reflected on what we learned at the January PPAI Expo in Vegas (our industry’s largest trade show where our production partners showcase their products) and what we have learned in conversations with clients over the past year. Through our reflection we identified a few trends that shape our recommendations. One-Piece Production As digital printing and automated workflows continue to improve, the revolution of one-piece custom imprinted products (also known

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Artwork and Promo Merch

Making Emotional Connections with Artwork

One of the best attributes of well-done promo merch is how the product can help the recipient feel emotionally connected to the brand. In order to best capitalize on this, we need to look at the two basic components of promo merch: the product and the artwork that goes on it.  Frequently, a lot of time is spent picking out the right product for a project or campaign. And while that is a worthwhile effort, what often adds value to the product is the artwork, as it can create emotional

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Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list: