Pets in Recruitment Marketing

Pawsitive Recruitment: How Pets Can Boost College Enrollment

August 8, 2024

The goal of collegiate recruitment marketing is to build affinity and share important information with the goal of the student committing to the college. There are numerous strategies used during this process to achieve this desired outcome. One of the most powerful ways to have impactful engagements is to create experiences that make students laugh, get excited and pull at their emotions. And unexpected experiences that do this are gold. Pets in Recruitment Marketing Through this lens, I strongly believe that integrating pets into recruitment marketing can be a powerful

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Future 50 Company 2024

Magellan Promotions Named 2024 Future 50 Winner

August 2, 2024

Magellan Promotions has been named a 2024 Future 50 company by BizTimes Media, in partnership with the Metropolitan Milwaukee Association of Commerce (MMAC).Future 50 Company 2024 The Future 50 program, now in its 35th year, recognizes the fastest-growing privately-owned companies in the Milwaukee region. The honored companies have been in business for at least three years and have demonstrated significant revenue and employment growth. Those with the highest levels of growth in recent years are the ones that make the list. “We’re proud to continue the Future 50 program and

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University Fundraising T-Shirt Success

T-shirt Strategies for Giving Day Success

July 23, 2024

University Fundraising T-Shirt Success Giving days have become one of the most important strategies universities use to fundraise and create excitement from a wide donor base. To achieve this goal of fostering excitement and encouraging donors to give, branded merch is often deployed for a few key reasons. First, merch is long proven to build excitement and incentivize actions. Second, collegiate donors have emotional connections to the college and branded merch strengthens this bond to the brand.. Third, branded merch allows them to show off their school pride.  When considering

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Top Sticker Trends and Innovations

Seven New Trends in Stickers

July 4, 2024

Top Sticker Trends and Innovations The popularity of stickers has grown tremendously over the past several years as people love to show off their affiliations through stickers on their devices, water bottles and more.    As stickers have matured as a product, new iterations and trends have evolved. We pride ourselves on staying focused on the latest trends, so here are seven trends, innovations and new sticker-related products.      Sticker Bifold Mailer (Magellan Innovation) – Direct mail has risen in popularity with the shift to digital marketing. Marketers are always looking for

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NACAC College Fair Branded Merch

Rethinking College Fair Engagement and Display Strategies

July 1, 2024

For years, branded merch has been sidelined at NACAC sponsored college fairs as it was not allowed. One of the reasons I heard was that the organizers did not want attendees to be there to collect merch and not have as much interest in learning about colleges. So it was easier to just remove merch from the shows.  However, this year NACAC updated their exhibitor guidelines and now certain types of merch are approved. These items include pens, lanyards, keychains, small magnets, pennants and buttons. We are pleased that NACAC

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My Personal List of Recommended Products Not Often Thought Of To Spur Donor Giving

June 12, 2024

Innovative Branded Merchandise for Donors Collegiate donors love branded merch. Donors have emotional connections to the brand and branded products allow them to show their pride. Thus branded merch serves as a  powerful fundraising incentive while showing appreciation.   The opportunity here is to offer fresh ideas that create excitement around giving campaigns. I have identified a short list of under-the-radar branded merch that I think giving campaigns should consider. While these are a bit more niche than socks and umbrellas, I know that they would not only be appreciated, but

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Variable Data Best Practices

  • At the quoting stage of your project, please let us know how many fields of variable data your piece will have as this can affect pricing.
  • Data should be provided to us as an Excel spreadsheet with only the applicable data included.
  • Verbiage for variable data fields on artwork file should match up exactly with data fields on spreadsheet.
  • Spacing on artwork must allow for longest data entries. We recommend that your designer tests this in advance to confirm that the fields in the design can fit your longest pieces of data.

Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

  • CRID (customer registration ID)
  • Non-Profit Authorization Number (with USPS, not their nonprofit number for the university)
  • Non-profit indicia
  • Return address that is on file with USPS for the non-profit authorization number
  • Permit number

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list:
  • Send your data in a spreadsheet, saving it in the comma-separated values (CSV) format
  • International addresses must be separated from domestic addresses
  • Domestic addresses should at least contain data fields for “first name”, “last name”, “address 1”, “address 2”, “city”, “state” and “ZIP code”