As college admissions plan for the next class, it is a perfect time to step back and review marketing tactics. The goals of recruitment marketing include building affinity, creating emotional connections and influencing the decision. Physical interactions are a powerful way to accomplish this. Mailing in the Enrollment Cycle Trend: Branded Merch in the Physical Mailbox There has been a resurgence of marketing towards the physical mailbox as marketers are seeing higher ROI on direct mail than on digital and social. Consider that today’s consumer gets about two pieces of direct

Branded merch choice matters for collegiate recruitment Remember going to the dentist as a child and choosing the toy of your choice after the cleaning (and hopefully no cavities)? By choosing the item, it increased your excitement and the value that you put on the item. When product choice is part of the college search experience for potential students, it similarly raises the bar.  When navigating the college search process, students have a lot of choices. From large to small, private to public, local to distant, urban to rural, students