Differentiating college tours with branded merch A few years ago, my son and I went on a college tour during his freshman year. With my branded merch antenna up, I noticed that some attendees were getting a branded merch gift bag and others did not (we did not). This made me curious. When the tour started, the leader asked for all of the admitted students in the room to stand up to be recognized. All of the standing students had the gift bag. I had my answer and it was

Recently, the Magellan team hosted a roundtable webinar featuring professionals from three colleges: Catie Taylor from the University of Evansville, Carlos Cano from Stevens Institute of Technology (formerly from Georgian Court University), and Cory Gannon from the University of Pikeville, where we discussed branded merch enrollment strategies. Each shared how they’ve effectively integrated branded merch into their overall enrollment marketing plans. From the conversation, I had six key takeaways that I wanted to share.  Survey Your Constituencies – One of the points that was shared consistently was the importance of

Targeted Merch using CRM Data I was recently talking with a Director of Admissions about their mailed admit packs. The college gets wonderful feedback on what they send and know it is an important part of their recruitment campaign (they just enrolled their second largest class). Their admit pack makes an immediate impression and creates a memorable and fun way to let the student celebrate their acceptance. However, from the college’s data, their team knows the pack is sent to a percentage of students that they feel are very unlikely