Recently, the Magellan team hosted a roundtable webinar featuring professionals from three colleges: Catie Taylor from the University of Evansville, Carlos Cano from Stevens Institute of Technology (formerly from Georgian Court University), and Cory Gannon from the University of Pikeville, where we discussed branded merch enrollment strategies. Each shared how they’ve effectively integrated branded merch into their overall enrollment marketing plans. From the conversation, I had six key takeaways that I wanted to share.  Survey Your Constituencies – One of the points that was shared consistently was the importance of

Targeted Merch using CRM Data I was recently talking with a Director of Admissions about their mailed admit packs. The college gets wonderful feedback on what they send and know it is an important part of their recruitment campaign (they just enrolled their second largest class). Their admit pack makes an immediate impression and creates a memorable and fun way to let the student celebrate their acceptance. However, from the college’s data, their team knows the pack is sent to a percentage of students that they feel are very unlikely

The goal of collegiate recruitment marketing is to build affinity and share important information with the goal of the student committing to the college. There are numerous strategies used during this process to achieve this desired outcome. One of the most powerful ways to have impactful engagements is to create experiences that make students laugh, get excited and pull at their emotions. And unexpected experiences that do this are gold. Pets in Recruitment Marketing Through this lens, I strongly believe that integrating pets into recruitment marketing can be a powerful