Overcome FAFSA delays If recruiting college students (and students deciding on what colleges to attend) wasn’t hard enough, this year got much more complicated with the delay of both the FAFSA application and getting data out to colleges. Given the continued delays and uncertainties that this created, it’s fair to say that everyone is in a suboptimal situation! There is added stress on the entire system, from colleges navigating how to yield a class with delayed financial information to families trying to make a significant financial decision with limited information. 

The rise of marketing automation has revolutionized communication flows, making it easier  to engage with audiences more effectively and efficiently than ever before. Through the seamless integration of software and technology, universities can streamline their marketing efforts across various channels, from email and social media to website interactions and beyond. However, that often does not include a physical interaction–and that is the problem. A well-rounded multi-channel marketing plan includes a number of key ways to connect with audiences. Much is written about the buyer journey, but college recruitment is a

Collegiate recruitment is a challenging endeavor. Colleges have traditionally relied on influencers such as high school counselors to help attract prospective students. However, in a landscape where many institutions use this same pathway, standing out and making a lasting impression can be difficult. When collaborating with our clients, one approach that hasn’t received as much attention in reaching influencers at high schools is strategically connecting with individuals who engage with students in their fields of interest. While high school curricula may not offer the same diversity as colleges, students often