When incoming students commit to a college, from a marketing perspective, this presents an amazing opportunity to take advantage of their pride and excitement.   Let me explain.   With increasing competition in higher education, colleges invest heavily in marketing. Billboards, digital ads, print pieces, and more, create awareness but often lack personal connection. Why Personal Connections Matter Society’s trust in authentic endorsements are coveted. We are more skeptical of ads than ever before. People trust influencers, peers and authentic reviews.  Thus when awareness campaigns are combined with personal and authentic recommendations,

College enrollment promo success With the pressures to build a freshman class, the strategies to influence and create excitement with prospective students is imperative. This requires constant adaptations to your engagement practices. Two keystone moments of the recruitment process are when students are admitted into college and when they make their final decision. These moments are truly special for students because they have been working towards them for years. Colleges need to make sure they’re appropriately amplifying the excitement for maximum impact.  Currently I am getting personal experience with this.

Strategic Use of T-Shirts in Admissions Today I want to challenge the practice of giving t-shirts to all prospective students who take a college tour. The reason is I believe there is a better timing in the enrollment cycle for using the power of a t-shirt. Let me explain.     First, I get why colleges do this. Receiving a t-shirt is popular. Our research verified this: 93% of students who received a t-shirt during the recruitment process wore it.   Colleges want to make impactful impressions for tour visitors. They know if