Engaging alumni, particularly those from the last decade, is a unique challenge for many institutions in the 21st century. This is a critical segment to develop affinity with, as they are the future supporters of your university. The sooner you can convert them into annual donors, the better! Branded merch stores and alumni engagement We’ve seen traditional outreach methods falling short, but personalized approaches that offer meaningful interactions are consistently yielding better results. Enter our innovative solution: branded merchandise choice stores. Imagine adding merch choice to your next fundraising campaign.

Including current parents in collegiate fundraising campaigns Successful collegiate fundraising campaigns should consider all potential audience segments. If you increase the size of the pie, you can increase the amount of donations you receive.   One group that colleges should engage are parents of current students. This group may not seem obvious as they are already financially funding the university through tuition. However, there are a number of good reasons why you should include this group in giving campaigns.   These include: They are a very engaged group. How can’t they be,

All collegiate fundraising campaigns start with a goal. It could be to raise a certain amount of money, or to increase the number of donors. Whatever the goal is, there needs to be a marketing strategy. One of the most important components of the marketing strategy is to create awareness and excitement about the campaign. If the donors are not engaged, hitting the campaign goals will be difficult. Multi-channel engagement strategies often lead to higher success rates because they reach the potential audiences in different ways. It may take several