With so much attention focused on the ever-changing digital and social landscape, traditional marketing methods don’t seem to get as much love these days. Even highly-effective tactics like direct mail stay at the bottom of the priority list for those who remain convinced digital is superior in every way (spoiler alert: it’s not). Direct mail for college recruitment (especially when combined with branded merch) is still one of the most effective ways to encourage prospective student engagement, build positive relationships, and motivate action. It’s a missed opportunity. Direct mail is

It wasn’t that long ago that I worked for a college president who would lightheartedly lament May 1 as the day that the mercurial decisions of 17-19 year olds could determine the fate of an institution (or at least its financial wellbeing). College enrollment success is by no means an easy feat at any time, but in these uncertain days, anticipating its achievement is especially fraught with concern. I suspect no small number of admissions professionals would joyfully embrace that familiar unpredictability if it were the only unknown during this