Annual Giving collectable merch strategy Building a successful donor campaign takes time, creativity, and coordination. Annual Giving often feels like reinventing the wheel with new themes, new merch, and new assets. So, what if your most effective campaign didn’t need to be reimagined every year? What if you could just refresh it and give your donors something to look forward to year after year? That’s exactly what happens when you treat your branded merch strategy as a collector series. By creating a set of limited-edition items that build off each

To date, modern CRM’s have done a great job of creating powerful electronic communication flows with emails and texts. The CRM’s allow users to set it and have it automatically run. We believe the next step is to have this functionality with mailing merch. Merch is the only form of marketing that recipients are truly excited to receive. It builds positive affinity and is memorable and influential. Having merch mailings integrating into CRM campaign comm flows is a powerful combination. To date, we have been working with the CRM Slate,

Giving Day Branded Merch Strategies Giving Days have become superbowl moments for advancement offices, and for good reason. When done well, they achieve a wide range of goals in one impactful day by: Encompassing a broad donor base Engaging current students and planting early seeds of philanthropy Rallying the entire campus, including faculty and staff, to get involved Fueling support for the university’s greatest needs Planning a successful Giving Day takes a lot of work and includes a number of important touchpoints and messaging. However through our experience, we often