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Charge Up Your Transfer Recruitment Efforts

Many colleges and universities enroll almost as many transfer students as they do new freshman each year. Connecting with potential transfer students to assure they don’t feel like they’re simply incoming freshman is critical, right from the start. In general, transfer students are more thoughtful about their college inquiries and make decisions quicker than high school students. So when you receive an inquiry from a prospective transfer student, you need to put your best foot forward as quickly as possible. Best practices for transfer recruitment efforts have unique materials and

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Engaging High School Counselors

Stay In Front of Your High School Counselors with the Wedge Staying top of mind with influencers like high school and community college guidance counselors has always been a major priority for admissions departments. With many students, meeting with their guidance counselor will play a major role in their higher education decision. The challenge is to stay top of mind when many other colleges and universities are targeting this same group of influencers. One way to do so is to give counselors an appreciated and useful desk-based promotional product. A

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Maximizing Your Admit Pack

Receiving an admit pack is a memorable experience for a high school student. It’s the culmination of years of hard work and determination.  Thus it’s a perfect opportunity for students to celebrate and show pride in their college acceptance. To maximize this opportunity, make the your admit pack stand out and give students easy ways to share and show their pride. By using a Brandelope, a photo-worthy custom-printed envelope, the mailing itself will stand out and create its own statement. The Brandelope will excite students when it is found in the

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2018 Trends in the Promotional Products Industry

Earlier this month, we attended the 2018 Promotional Products Association International (PPAI) Expo. The PPAI Expo is North America’s largest promotional products trade show and was the perfect place to get a sneak peek at the 2018 trends in promotional products. Here are four trends that caught our eye at this year’s expo: Cork Cork isn’t just for coasters and wine anymore, it’s seemingly everywhere these days and the promotional products industry is no different. There are the products where one would expect it to show up like drink ware, pencil pouches, journals,

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Introducing The North Face and New Era apparel options

The North Face and New Era are both retail brands that people will seek out because they’ve become synonymous with quality and this has inspired brand loyalty. There are people who won’t wear a fleece unless it has a The North Face logo and people that won’t wear a cap unless it has the New Era flag on it. We’re happy to announce that we have offerings from both of these premier brands as another option for our clients. The North Face The North Face has been one of the premier

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Day 3 at the 2018 PPAI Expo

Yesterday was the last day of the Promotional Products Association International’s 2018 expo, but that doesn’t mean we rested on our laurels trying to find great products our clients. If you haven’t seen what we loved from the first two days, be sure to check them out! Day One Day Two Check out our favorite items from our last day at the show below. Juice Box Zinc 5000 We live in a world where everyone is attached to their phone. If the battery life dips below 20 percent? A small

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Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list: